Conceptual mindsets and heuristics in credibility evaluation of e-Word of Mouth in tourism

Lluisa Llamero
  • Online Information Review, November 2014, Emerald
  • DOI: 10.1108/oir-06-2014-0128

e-Word of mouth credibility

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http://dx.doi.org/10.1108/oir-06-2014-0128

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