What news sparks interest on YouTube? A study of news content uploaded by India's top five Hindi news networks

What is it about?

Results of the study indicate that the news channels are uploading more news videos about crime and investigation, politics, health, and protests while uploading fewer news videos covering travel, science and technology, and religion. While the viewers of the participating news channels are more interested in giving their thoughts or opinions in the form of comments on news videos concerning crime, politics, protests, and health or that these videos inspire conversation on YouTube. The findings might be of interest to content managers of news channels to understand the interest of their audience on their digital presence such as YouTube.

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