What is it about?
Stock market reaction to new product.
Featured Image
Why is it important?
Innovation is essential to new product and brad reputation enables and positively influence stock market valuation
Read the Original
This page is a summary of: The role of branding capability for innovative companies, Nankai Business Review International, November 2013, Emerald,
DOI: 10.1108/nbri-01-2013-0001.
You can read the full text:
Contributors
The following have contributed to this page