How corporate social irresponsibility erodes consumer trust and shapes consumer responses: a mediation analysis

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While corporate social responsibility (CSR) has attracted extensive scholarly attention, its counterpart — corporate social irresponsibility (CSI) — remains comparatively underexplored, despite mounting evidence that irresponsible corporate conduct generates stronger and more lasting stakeholder reactions than equivalent responsible behaviours. This asymmetry represents a meaningful gap that deserves dedicated investigation, particularly from a managerial standpoint.

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