What is it about?
This article deals with strategic forecasting i.e. the combination of corporate strategy and forecasting. It is NOT about the building of complex quantitative models. In stead it introduces a new way of management thinking. It deals with the creation of new business opportunities, innovation, strategic change and market timing on the basis of environmental analysis.
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Why is it important?
This article provide a theoretical basis for a growing research area and five new ways for managers, investors and entrepreneurs to make money.
Perspectives
I have researched the areas of strategic forecasting and innovation management for many years and most often in collaboration with companies. This article sum up much of my research but should be read in connection with my other publications on strategic forecasting and innovation management.
Associate Professor Henrik J. Duus
Copenhagen Business School
Read the Original
This page is a summary of: Strategic forecasting: the management perspective, Management Research Review, September 2016, Emerald,
DOI: 10.1108/mrr-04-2015-0099.
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