Communication Satisfaction Matters: Key to Workers' Organizational Commitment

What is it about?

This study examines how communication satisfaction influences organizational commitment among store employees in two international supermarket chains operating in Argentina. By surveying 372 retail employees from French and Spanish chains in the metropolitan area of Buenos Aires, it identifies formal communication management as a key driver of affective commitment, with communication with store managers also playing an important role. These insights reveal that improving formal communication practices is a key resource for managers seeking to influence store employees' affective commitment in Argentina's dynamic and challenging retail landscape. This pioneering study fills a knowledge gap in organizational communication literature, offering valuable region-specific insights to improve communication satisfaction and commitment among Latin American retail store employees.

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Photo by Vardan Papikyan on Unsplash

Photo by Vardan Papikyan on Unsplash

Why is it important?

This study provides a framework for enhancing communication and human resource management during Argentina’s chronic crisis and instability. These findings suggest that executives should prioritize factors related to Formal Communication Management, focusing on the antecedents of commitment under their influence. Employee communication is just as critical as external communication. It is striking that, despite growing recognition of effective communication practices, internal communication budgets remain significantly lower than those allocated to other areas. This disparity may stem partly from the limited understanding of communication’s influence on driving business outcomes.