What is it about?
In this research we present a model based on empirical work on the corporate values and HRM policies and practices that support the development of long term consumer-brand relationships.
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Why is it important?
Although there is much research on consumer-brand relationships there is scarce empirical research on how to support the development of this relationships.
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This page is a summary of: How to support consumer-brand relationships, Marketing Intelligence & Planning, April 2015, Emerald,
DOI: 10.1108/mip-10-2014-0196.
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