Investigating consumer advocacy, community usefulness, and brand avoidance

K.R. Jayasimha, Harish Chaudhary, Anurag Chauhan
  • Marketing Intelligence & Planning, June 2017, Emerald
  • DOI: 10.1108/mip-09-2016-0175

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http://dx.doi.org/10.1108/mip-09-2016-0175

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