What is it about?
It is all about easy decision making on complex problems related to selection of best alternatives. Here one can easily compare multiple criteria and alternatives and find the best possible combination of both.
Featured Image
Why is it important?
Now a days where decision making has become important and requires instantaneous response. This paper will guide the decision makers to choose the best alternatives for optimizing the resource allocation.
Perspectives
In this paper I had concentrated on the decision making of environment consciousness in different brands where both managers and customers can easily decide upon the the best attributes to invest on.
Siddharth Misra
Read the Original
This page is a summary of: Environmental consciousness and brand equity, Marketing Intelligence & Planning, February 2017, Emerald,
DOI: 10.1108/mip-09-2015-0174.
You can read the full text:
Contributors
The following have contributed to this page
