Retail tenant mix effect on shopping mall’s performance

What is it about?

A retail tenant mix plan is critical to the success of a shopping mall, but there are very few studies on this issue. This cross-disciplinary study develops an Island-Species-Area-Energy (ISAER) model to identify the tenant mix equilibrium and develop a five-factor model to study the marketing plan effects on retail rents based on the shopping mall marketing and management mix framework .

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