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Different generations binge-watch in different ways, and digital natives (Gen Z and Gen Y) experience higher sleep loss, lower productivity, and guilt compared to digital immigrants (Gen X, Boomers and Silents). These effects could be attributed to higher susceptibility to temptation and procrastination among digital natives.
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This page is a summary of: Not all who binge-watch are the same: comparing digital natives and digital immigrants, Marketing Intelligence & Planning, September 2025, Emerald,
DOI: 10.1108/mip-04-2024-0230.
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