Impact of country of origin and word of mouth on brand equity

  • Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo
  • Marketing Intelligence & Planning, August 2014, Emerald
  • DOI: 10.1108/mip-04-2013-0073

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http://dx.doi.org/10.1108/mip-04-2013-0073

The following have contributed to this page: Dr Hotniar Siringoringo