Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China

Simone Guercini, Silvia Ranfagni
  • Marketing Intelligence & Planning, July 2013, Emerald
  • DOI: 10.1108/mip-04-2013-0058

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Simone Guercini

In partnership with: