Synergy management

What is it about?

We analyze synergy management pitfalls in mergers and acquisitions (M&As). The framework highlights the main dimensions of synergy management, the most relevant synergy pitfalls and the ways to overcome them. The study changes the focus from a single, generic synergy trap to three more analytical, useful synergy pitfalls: the mirage, the gravity hill and the amnesia.

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Why is it important?

The comprehensive framework suggests insights and guidelines to help managers to overcome pitfalls in synergy management. Managers will learn the following lessons: “when” pitfalls should embrace synergy management; “where” pitfalls may occur; “why” pitfalls may occur; “what” consequences can result in a value of “realized synergy” lower than the “expected synergy”; and “how” actions, tools and behaviors can overcome hidden dangers in synergy management. By shedding light on synergy management pitfalls, this article enriches M&A literature and enhance practical solutions to reduce pitfalls in synergy decision making.

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