What is it about?
The study was conducted among the BoP entrepreneurs in Bangladesh who are running GrameenPhone community information centres. The result of the study indicated that support from the large private organization will enhance the entrepreneurial competencies of the BoP entrepreneurs. The study also revealed that entrepreneurial competencies increase the business success in terms of financial and non-financial performnace.
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Why is it important?
In this study, the notion of the base of the economic pyramid has been contexutlaized where, the role of private organization proved to become instrumental.
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This page is a summary of: Supporting entrepreneurial business success at the base of pyramid through entrepreneurial competencies, Management Decision, July 2015, Emerald,
DOI: 10.1108/md-08-2014-0531.
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