Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?

  • Rajiv D. Banker, Raj Mashruwala, Arindam Tripathy
  • Management Decision, June 2014, Emerald
  • DOI: 10.1108/md-05-2013-0282

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http://dx.doi.org/10.1108/md-05-2013-0282

The following have contributed to this page: Dr Rajiv D. Banker