An interdisciplinary method for brand association research

Silvia Ranfagni, Simone Guercini, Belinda Crawford Camiciottoli
  • Management Decision, May 2014, Emerald
  • DOI: 10.1108/md-04-2012-0284

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http://dx.doi.org/10.1108/md-04-2012-0284

The following have contributed to this page: Professor Belinda Crawford Camiciottoli and Simone Guercini