What is it about?
This paper looks at the evolution of the Bartlett & Ghoshal (1989) transnational typology and analyzes its antecedent works. It combines a business history and an evolutionary approach to the Bartlett & Ghoshal typology of multinational companies (MNCs).
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Why is it important?
Although Bartlett & Ghoshal's (1989) Managing across border: the transnational solution was identified by Financial Times as one of the top 50 most influential management books of the 20th century no work has so far adeqautely presented the evolution of this seminal typology, nor systematically analyzed the antecedent works which influenced Bartlett and Ghoshal. The paper also outlines several future research directions at the end.
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This page is a summary of: Antecedents and evolution of the Bartlett and Ghoshal transnational typology, Multinational Business Review, July 2013, Emerald,
DOI: 10.1108/mbr-01-2013-0004.
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Resources
A note on the transnational solution and the transaction cost theory of multinational strategic management
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Re-conceptualizing Bartlett and Ghoshal’s Classification of National Subsidiary Roles in the Multinational Enterprise
Rugman, A., M., Verbeke, A. and Yuan, W. (2011), “Re-conceptualizing Bartlett and Ghoshal’s Classification of National Subsidiary Roles in the Multinational Enterprise,” Journal of Management Studies, Vol. 48, No. 2, pp. 253-277.
The influence of “Managing across borders” on the field of international management
Rugman, A. M. (2002), “The influence of “Managing across borders” on the field of international management,” in Hitt, M. and Cheng, J. (Eds.), Advances in International Management Vol. 14: Managing Transnational Firms, JAI/Elsevier, Oxford, pp. 37-56.
A bibliometric study of Ghoshal’s Managing across borders
Ferreira, M. P. (2011), “A bibliometric study of Ghoshal’s Managing across borders,” Multinational Business Review, Vol. 19, No. 4, pp. 357-375.
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