What is it about?
The results show that there is a positive relationship between the perceived importance and the performance of each metric. However, no significant differences are found in the importance and performance of each metric among the various stages of startups.
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Why is it important?
Unlike large corporations, the performance measures used by startups vary, and depend on a startup’s stage and type. Because of the fact that there are much fewer startups than large corporations, there are a limited number of studies in this area. This research is among the first studies that try to investigate the uses of performance measure for this new type of organizations.
Perspectives
Startup should measure and monitor the correct metrics in a particular stage, instead of trying to perform well in all areas, which will lead them to lose focus, and possibly even fail. Results obtained from this study will aid startups in properly monitoring and managing their performance.
Dr Nopadol Rompho
Thammasat Business School
Read the Original
This page is a summary of: Operational performance measures for startups, Measuring Business Excellence, March 2018, Emerald,
DOI: 10.1108/mbe-06-2017-0028.
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