What is it about?
Transformational leaders are effective in keeping their employee engaged which may be helpful in developing psychological attachment and lowering intention to quit the organization. The mediating effect was also analysed of employer branding in Indian IT organizations.
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Why is it important?
Attrition rate in IT organization is very high in Indian IT organizations and globally. The study is helpful in understanding the phenomenon of attrition through leadership and employer branding perspective.
Perspectives
IT organization take work from knowledge workers. Retaining them is the big challenges in today's competitive environment. Psychologically attached employee intend to remain with the organization for longer duration. This can be developed through good leadership practices. A competent leaders is helpful in keeping the employee engaged and thereby building brand image of the organization. This article helps in understanding the interaction between these variables.
Dr. Avinash Pathardikar
Veer Bahadur Singh Purvanchal University
Read the Original
This page is a summary of: Transformational leadership and turnover, Leadership & Organization Development Journal, March 2018, Emerald,
DOI: 10.1108/lodj-12-2014-0243.
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