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Students are often unaware of the information resources that may benefit them the most. This research introduces a novel, unobtrusive approach to advertising library resources to a targeted audience in order to inform them about library resources relevant to their major.
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This page is a summary of: Targeted awareness: promoting niche resources using confirmation emails, Library Management, May 2020, Emerald,
DOI: 10.1108/lm-11-2019-0083.
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