Social media, diffusion of innovations, morale and digital inequality

What is it about?

The purpose of this paper is to explore social media usage in an academic library in South Africa and the factors influencing its use. The primary goal of the study was to examine perceptions surrounding the impact of non-adoption of social media on morale, and to explore the consequences of digital inequality.

Featured Image

Why is it important?

This study addresses non-adoption of social media and suggests ways to improve employee morale and retention. The research contributes to current research.

Perspectives