Marketing via social media: a case study

  • Lili Luo, Yuan Wang, Lifeng Han
  • Library Hi Tech, September 2013, Emerald
  • DOI: 10.1108/lht-12-2012-0141

Marketing the library via social media

What is it about?

How does the library maket itself via social media? The article shared a successful case.

Why is it important?

Marketing is a practical area. Good case studies may facilitate more good practices.

Perspectives

Ms Lifeng HAN
Tsinghua University Library

Don't miss the story behind the suceesful case! Explore if the story may give you any inspiration.

Read Publication

http://dx.doi.org/10.1108/lht-12-2012-0141

The following have contributed to this page: Lili Luo and Ms Lifeng HAN