What is it about?
How does the library maket itself via social media? The article shared a successful case.
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Why is it important?
Marketing is a practical area. Good case studies may facilitate more good practices.
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This page is a summary of: Marketing via social media: a case study, Library Hi Tech, September 2013, Emerald,
DOI: 10.1108/lht-12-2012-0141.
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