CHALCO: building a global brand while passing industry crisis

Osama Sam Al-Kwifi, Zafar U. Ahmed
  • Journal of Technology Management in China, April 2014, Emerald
  • DOI: 10.1108/jtmc-10-2013-0037

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http://dx.doi.org/10.1108/jtmc-10-2013-0037

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