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Studies of consumers’ ethical decision-making in relation to food buycotting to counteract Mafia-type organisations and foster the culture of legality are difficult to find. We show for the first time how Individuals recognize the ethical value of boycotting. However, they perceive this form of critical choice as not yet been fully effective in counteracting Mafia-type systems in Italy.

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This page is a summary of: Food “buycott” as an ethical choice against mafia in Italy, Journal of Social Marketing, October 2019, Emerald,
DOI: 10.1108/jsocm-11-2018-0139.
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