What is it about?
This paper seeks to set out the key elements of social marketing in a hierarchical model to improve the theoretical base of social marketing
Featured Image
Why is it important?
Social marketing needs more developed theoretical base
Read the Original
This page is a summary of: A hierarchical model of social marketing, Journal of Social Marketing, April 2015, Emerald,
DOI: 10.1108/jsocm-06-2014-0042.
You can read the full text:
Contributors
The following have contributed to this page
