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Whilst Australia has the highest take-up of solar photovoltaics (PV) on residential freestanding homes in the world, strata properties, like units and townhouses, lag far behind. This study explores the reasons why strata properties have had limited adoption of PV. The paper then goes on to identify ways forward to increase this take-up rate.

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This page is a summary of: When individual action requires collective approval: a roadmap for solar power adoption by strata property owners, Journal of Social Marketing, November 2022, Emerald,
DOI: 10.1108/jsocm-04-2022-0076.
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