Addressing “social hesitancy” with visual marketing

What is it about?

“Social hesitancy”, a significant social marketing problem, is the reluctance by people to purchase products, or engage in activities, that may benefit themselves and society. A review of the COVID-19 crisis found that visual marketing technologies were successful informational and motivational tools that can address the problem. The Latent Dirichlet Allocation visual (LDAvis) model, for example, can quantitatively extract and measure the social attitudes of people and identify and segment these people based on their feelings. Such tools can be valuable to social marketers by helping to establish strategies for any product or service exhibiting hesitant behavior.

Featured Image