Anti-child-abuse ads: believability and willingness-to-act

Michael Hyman, Haseeb Shabbir, Simos Chari, Aikaterini Oikonomou
  • Journal of Social Marketing, January 2014, Emerald
  • DOI: 10.1108/jsocm-01-2013-0007

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http://dx.doi.org/10.1108/jsocm-01-2013-0007

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