What is it about?
This paper aims to capture the collective understanding of digital transformation across Swiss businesses and establish a reference framework based on the strategic action field (SAF) theory. The data set allowed the identification of strategic action fields and the conceptualisation of digital transformation based on a shared understanding. Drivers of digital transformation are: process engineering, new technologies and digital business development, supported by digital leadership and culture, the cloud and data, customer centricity and digital marketing.
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This page is a summary of: Strategic action fields of digital transformation, Journal of Strategy and Management, January 2020, Emerald,
DOI: 10.1108/jsma-05-2019-0070.
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