What is it about?
The pursuit of ‘the good life’ is a common motivation for pushing the moral boundaries of service markets. This article highlights the need for a moral refresh in services marketing and proposes ways to achieve this end.
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This page is a summary of: Commentary: The moral limits of service markets – just because we can, should we?, Journal of Services Marketing, December 2021, Emerald,
DOI: 10.1108/jsm-06-2021-0212.
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