Viewpoint: Service products, development of service knowledge and our community’s target audience

  • Jochen Wirtz
  • Journal of Services Marketing, December 2020, Emerald
  • DOI: 10.1108/jsm-03-2020-0086

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http://dx.doi.org/10.1108/jsm-03-2020-0086

The following have contributed to this page: Jochen Wirtz