To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Zafar Ahmed, Rosdin Anang, Nor Othman, Murali Sambasivan
  • Journal of Services Marketing, October 2013, Emerald
  • DOI: 10.1108/jsm-01-2012-0023

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http://dx.doi.org/10.1108/jsm-01-2012-0023

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