Home-based business lifecycle for the development of B40 women entrepreneurs

What is it about?

This study created a guide for low-income (B40) women in Malaysia who run businesses from their homes. We developed an eight-stage business journey map showing how these women typically start and grow their businesses. We interviewed 61 women entrepreneurs and 10 business experts to understand their experiences. We found that all women went through initial startup phases, with 90% reaching a growth stage. Many women (54%) manage multiple businesses at once as a strategy to increase income security. Unlike traditional business models that show steady progress, these women's businesses often cycle between growth and decline stages. This happens because they face unique challenges like limited resources, family responsibilities, and cultural constraints. Our model helps government agencies and support organizations better understand when and how to assist these entrepreneurs. For example, providing digital skills training and micro-grants at critical business stages can significantly impact success rates. We also recommend using decision support tools tailored to each stage of business development, helping women make informed choices about their enterprises. This research is important because it creates a framework specifically designed for B40 women entrepreneurs, rather than applying general business models that might not address their unique circumstances.

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