The relationship of personality to cognitive characteristics and SME performance in Tanzania

Nsubili Isaga
  • Journal of Small Business and Enterprise Development, October 2017, Emerald
  • DOI: 10.1108/jsbed-02-2017-0067

Owner-managers personality traits, cognitive characteristics and SME performance

What is it about?

Focussing on the relationship between personality traits and small and medium enterprise (SME) performance in Tanzania’s furniture sector, the purpose of this paper is to examine the effect of cognitive characteristics as a mediating variable

Why is it important?

The findings show that personality traits have a significant influence on SMEs performance through cognitive characteristics.


Dr Nsubili Isaga
Mzumbe university

Since entrepreneurial characteristics are considered an important driver of a country’s economic development and performance, it is hoped that governments and sector associations implement suitable policies and incentives to develop an entrepreneurial culture among citizens.

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