What is it about?
Developing entrepreneurial and employability attributes.
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Why is it important?
Enhances graduate employability by developing their entrepreneurial competence through experiencing marketing projects with SMEs.
Perspectives
Developing entrepreneurial and employability attributes through marketing projects with SMEs.
Professor Simon O'Leary
Regent's University London
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This page is a summary of: Developing entrepreneurial and employability attributes through marketing projects with SMEs, Journal of Research in Marketing and Entrepreneurship, July 2017, Emerald,
DOI: 10.1108/jrme-07-2016-0024.
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