What is it about?
Despite the proliferation of internet access across the U.S., nearly 50% of small businesses lack an online presence. This study explores what may be contributing to this phenomenon and highlight the consequences for businesses.
Featured Image
Read the Original
This page is a summary of: The impact of marginalization on entrepreneurs’ online presence and firm performance, Journal of Research in Marketing and Entrepreneurship, January 2022, Emerald,
DOI: 10.1108/jrme-06-2021-0085.
You can read the full text:
Contributors
The following have contributed to this page
