Influencing VSN users’ purchase intentions

Marjan Mortazavi, Mohammad Rahim Esfidani, Ali Shaemi Barzoki
  • Journal of Research in Interactive Marketing, June 2014, Emerald
  • DOI: 10.1108/jrim-08-2013-0057

Social Networks and their effects on users & marketing

What is it about?

Using social media websites such as facebook and twitter to increase product sales. What criteria influences users most in these websites...

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The following have contributed to this page: Ms Marjan Mortazavi

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