Building customer equity through trust in social networking sites

Chawanuan Kananukul, Sojin Jung, Kittichai Watchravesringkan
  • Journal of Research in Interactive Marketing, June 2015, Emerald
  • DOI: 10.1108/jrim-03-2014-0019

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http://dx.doi.org/10.1108/jrim-03-2014-0019

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