What is it about?
This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations.
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Why is it important?
Whilst some of the research findings are place-specific (Portugal and its northern region), this exploratory paper aims to present a better understanding of the way in which places and branding can be conceptually addressed, primarily by assigning a spatial dimension to the idea of branding places and its alignment with strategic spatial planning and spatial plan-making.
Perspectives
This paper critically explores the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals through its integration in plan and policy-making. By guiding the attention of academics, practitioners and policymakers towards a strategic spatially oriented approach to place branding, the paper brings an alternative view to the scholarly and professional debate on place branding.
Eduardo Henrique da Silva Oliveira
Christian-Albrechts-Universitat zu Kiel
Read the Original
This page is a summary of: Place branding in strategic spatial planning, Journal of Place Management and Development, March 2015, Emerald,
DOI: 10.1108/jpmd-12-2014-0031.
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