Exploring the drivers of residents’ identification and green citizenship behavior in green cities: a multicountry study

What is it about?

A critical challenge arises when residents of green cities do not share the same level of environmental consciousness, potentially eroding the integrity of the green city's brand identity. This study explores the factors influencing residents' identification with green city branding and assesses how this identification subsequently affects their green citizenship behaviors. The results indicate that green city-self connection, green city distinctiveness, and environmental benefits significantly impact GCRI, which, in turn, significantly influences green city protection, loyalty, and advocacy behaviors. However, green city social and economic benefits did not affect resident identification.

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