Haier’s GE Appliance Division: acquisition and outlook

What is it about?

The Haier Group of China is the world’s largest appliance manufacturer. It grew from a dysfunctional state organization to a modern customer and employee focused organization. Haier used its own experience and unique management practices and culture to help turn around its acquisition of the troubled GE Appliance Division in the U.S. This involved investment in people, facilities, and new product technology. After five years the new division is financially successful, and its investment in new product technology suggests a strong customer focus and a bright future.

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