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For as long as luxury has existed, it has been criticized, by philosophers and moralists, who condemn self-indulgence, hedonism, and vanity. Yet these concerns have not prevented the remarkable expansion of the luxury sector, evidence that most buyers revel in unashamed luxury. Modern economists point out the link between the development of the luxury market and the growth of social inequality. Are the social criticisms of luxury permeating individual feelings during purchase?

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This page is a summary of: Assessing levers of guilt in luxury consumption: an international perspective, Journal of Product & Brand Management, June 2021, Emerald,
DOI: 10.1108/jpbm-11-2020-3239.
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