Consumer perceived product innovativeness: scale development, calibration and validation

What is it about?

Perceived product innovativeness has been addressed in the literature but mostly from the firm”s viewpoint even though end-consumers play a key role in the selection of new innovative products within competitive offerings which leads to their market success. Drawing upon previous research, we acknowledge that the concept is multidimensional, and we position our paper as a scale development work that brings together the key dimensions of consumer perceived product innovativeness (CPPI).

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