Empirical Test of a New Product Evolutionary Cycle (PEC)

What is it about?

Product Evolutionary Cycle (PEC) is an alternative theory to Product Life Cycle (PLC). This paper adds to the body of knowledge about PEC, which has been subject to a very limited amount of empirical tests in the past.

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Why is it important?

This paper is unique in the sense that it expands the PEC framework by verifying a new product-driving force not mentioned in the past. This is the force from influential bodies like green groups and NGOs.