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Amid a changing government agenda in 2025, well-known brands are pulling back their DEI initiatives. In exploring inclusive practices among two prominent online brand communities, our findings show that brand communities can help guide brands during this era of change in being inclusive in authentic and meaningful ways.

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This page is a summary of: Scaling up brand inclusivity through brand community collaboration, Journal of Product & Brand Management, June 2025, Emerald,
DOI: 10.1108/jpbm-06-2024-5251.
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