The enhanced loyalty drivers of customers acquired through referral reward programs

  • B. Ramaseshan, Jochen Wirtz, Dominik Georgi
  • Journal of Service Management, August 2017, Emerald
  • DOI: 10.1108/josm-07-2016-0190

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http://dx.doi.org/10.1108/josm-07-2016-0190

The following have contributed to this page: Jochen Wirtz