What is it about?
This article won the Best Paper Award for the year 2019 from.... Journal of Organizational Change Management, volume 32 Issue 1; Power of positive words: communication, cognition, and organizational transformation, Senthil Kumar Muthusamy Journal of Organizational Change Management.... ISSN: 0953-4814 Article publication date: 28 January 2019 DOWNLOADS: 4253 Article has an altmetric score of 2 Abstract Purpose In the extant organizational change literature scant attention has been given to the communication and cognitive processes consequential to organizational transformation. From the communication and sense-making perspectives, this study discusses the role of positive communication involving stories, metaphors or axioms in fostering socio-cognitive routines necessary for organizational change. The study further examines the empirical link between positive communication and organizational transformation with the survey data from professionals who have experienced the organizational change episode. The paper aims to discuss these issues.
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Why is it important?
The study results affirm the importance of positive communication and its effects on the emotional buy-in, learning and transformation occurring at the individual level, and attest to the transformational effect of positive axioms, metaphors or stories on the organization. The study also revealed that the positive communication diffusing social, cognitive or emotional attributes such as commitment, trust or optimism produces the desired transformational effect.
Perspectives
Practical implications It is imperative for managers to understand the relationship between socio-linguistic processes and cognitive attributes such as trust, commitment and learning. With the help of right metaphors, stories and axioms that resonate with changing industry conditions, managers can effectively orchestrate the strategic intent and organizational transformation.
Dr Senthil Kumar Muthusamy
Slippery Rock University
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This page is a summary of: Power of positive words: communication, cognition, and organizational transformation, Journal of Organizational Change Management, February 2019, Emerald,
DOI: 10.1108/jocm-05-2018-0140.
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