Making strategic change: a critical discourse analysis

  • Steve Jaynes
  • Journal of Organizational Change Management, February 2015, Emerald
  • DOI: 10.1108/jocm-04-2013-0053

Strategic change

What is it about?

The paper examines how the language of strategy was central to the formation and management of a change program in a large financial services organisation.

Why is it important?

The paper shows how the discourse of strategy was used to frame the possibilities for organisational change


Dr Steve V Jaynes
Deakin University

The paper provides a model and a method for examining the role of language in strategic change, a relatively under-explored perspective and one that is fundamental to how strategic change is formed and enacted.

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The following have contributed to this page: Dr Steve V Jaynes