What is it about?
The paper examines how the language of strategy was central to the formation and management of a change program in a large financial services organisation.
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Why is it important?
The paper shows how the discourse of strategy was used to frame the possibilities for organisational change
Perspectives
The paper provides a model and a method for examining the role of language in strategic change, a relatively under-explored perspective and one that is fundamental to how strategic change is formed and enacted.
Dr Steve V Jaynes
Deakin University
Read the Original
This page is a summary of: Making strategic change: a critical discourse analysis, Journal of Organizational Change Management, February 2015, Emerald,
DOI: 10.1108/jocm-04-2013-0053.
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